C-stores nationwide are embracing upgrades and renovations to meet changing consumer expectations. A key focus of these efforts is the hot prepared food area where updated layouts and smarter equipment help operators serve better food more efficiently. Roller grills are at the center of many redesigned spaces and drive crucial traffic and everyday sales.
Condiments Make Customization Easy for Consumers
Improved condiment stations offer more variety and personalization options while reducing waste and creating a smoother experience. Paired with an expanded roller grill lineup, these upgrades invite customers to mix and match flavors, toppings, and formats to create their own signature meals and snacks.
Roller Grills for the Future
Next-gen roller grill setups combine bold design, intuitive layouts, and tech-forward features to deliver a fresh, frictionless experience that meets the demands of modern consumers and elevates the way they experience hot food on the go.
An enhanced condiment station brings together everything a consumer needs to create their ideal meal or snack.
A dedicated space for hot prepared foods makes it easy and inviting for consumers to grab a hearty meal and get on with their day.
A made-to-order station offers suggested meals as well as opportunities for consumers to create personalized options.
Download our white paper and other free resources that help you move Foodservice Forward.
Point-of-Sale Merchandising Makes the Difference
POS messaging at the pump and in-store is one of the most effective ways to catch traffic that might otherwise be headed for a QSR. With the right signage, placement, and promotions, you can turn high-traffic areas into powerful revenue drivers that influence decisions and reinforce brand loyalty.
Access free merchandising and marketing materials that can help you sell more and keep consumers coming back.
Ready to update or elevate your roller grill? Contact us today with any questions.
*Across ten published cases from 2010-2024, adding branding or digital signage to C-store equipment drove an average 30-40 % lift in item sales or shopper conversion, with most conventional programs clustering in the low-teens to low-30s and tech-heavy installs occasionally pushing 50-100 %. Compilation of publicly reported signage-effectiveness studies — CSNews (2010), POPAI floor-graphics research (2013), Walgreens × Cooler Screens pilot (Forbes, 2020) and VideoMining Pump-to-Store Case Study (2024).
