Part of what makes working in foodservice so exciting is keeping up with the latest consumer trends and preferences. We strive to ensure our products always deliver on the newest craveable sensations. “Food and flavor trends play an essential role in the way Ruiz Foodservice goes to market,” says Matthew Marshall, senior brand manager. “It all begins with engaging directly with the consumer and understanding how they view flavors. We’re constantly looking for new, trending flavors that we know consumers will love but can also bring excitement to the categories and draw traffic.”
Here we’ve identified some of the top flavor trends we’re watching and shared some Ruiz Foodservice products that should fit nicely to help you offer what consumers are looking for.
Twisting Tradition
There will always be a place for those classic comfort foods, but consumers are also into trying something slightly new. Offerings that meet the best of both worlds will be a hit.
Consider
El Monterey® Cheesy Pepperoni Panadas
Classic toppings all rolled up and ready to go.
Playful Flavors
Sure, consumers are looking to satisfy their hunger and cravings, but they also want to have fun while they’re at it.
Consider
El Monterey®️ Raspberry Cheesecake Chimis
It’s the best of both worlds with these grab-and-go favorites.
Functional Boldness
We’re all about being bold, and we’re excited to see others taking note. Consumers are increasingly curious to try items outside their comfort zones — and we’re happy to deliver.
Consider
Spicy Queso Beef Tornados®
Our spiciest Tornados® yet!
Experiential Adventure
Complex and unexpected flavor combinations are driving more purchases across the board. Choices that mix unique tastes and textures will definitely resonate with consumers.
Consider
Stuffed Jalapeño Tornados®
Packed with just the right pop!
Trial and Temptation
LTOs are the perfect way to test new flavors and combinations. They allow consumers to try something exciting, and their feedback helps determine what should join our fulltime lineup.
Consider
The Impact of LTOs on C-Stores
See more about how to generate buzz among consumers.
“One of our most successful LTOs was Stuffed Jalapeño Bacon Tornados®. They’re now available year-round. In the past we’ve had Habanero Cream Cheese, Sriracha Chicken, and other trending peppers.”
Sandie Deas Ray, Vice President, Foodservice Marketing & Data Analytics, Ruiz Foods
Mexican flavors have been popular in C-stores for some time now, and Mexican-inspired, wildly desired dishes are what we’re known for. But there’s still growing demand. In fact, 55% of respondents to a recent survey want to see more Mexican cuisine at C-Stores.*
No matter where flavor trends head, we’ll be ready. Sandie explains, “We leverage a variety of sources to stay up to date on food trends. We find inspiration by looking at flavor trends and menu adoption curve reports, popular food shows, and visiting emerging restaurant concepts in food-forward cities. We then test new ideas and flavors with consumers to find the best ideas and flavors for C-stores.”
Interested in updating your offerings? We’re always ready to talk. Contact us today!
*C+R Research, Ruiz Foods C-Store Consumer A&U, January 2024
