Overcoming Hot Food Skepticism in C-Stores

When it comes to hot food, C-store consumers are no longer settling for “good enough.” In fact, nearly 80% of them now expect premium food at affordable prices,1 and they’re approaching roller grills and hot cases with the same expectations they have at QSRs. Here we unpack common perceptions around C-store hot food and offer real, practical solutions that can shift the narrative and drive more traffic, loyalty, and sales.